Advertising Campaign for Huygens

Huygens is a company of my own design, and acted as a conceptual framework for my Honours project. Ostensibly, the research for my Honours revolved around an investigation of the effects ambient lighting from the environment had on the viewer’s perception of colour, and how that could be used in the display of advertising imagery. I’m afraid, the end-result of the work was a far more standard approach to commercial photography than I had originally envisioned.

Click on an image to enlarge.

The watches

A component of the project involved product photography of the watches themselves.

Advertising

The advertising approach was more varied, and featured a range of different styles and techniques.